Demo video, B-to-B
In House: Facebook
Role: Creative director; strategy, writer
Facebook had just developed the Blueprint premium level of certification and needed a sizzle video for online promotion and the trade-show circuit.
I developed the strategy (including how to double their intended target), created the structure, and wrote the script. In a stunning move, FB’s Head of North American Marketing approves the script by draft 3, calls it “excellent work”, and the project moves to production.