DEMO VIDEO, SMALL BUSINESS
NORTON SHOPPING GUARANTEE

Client: Norton Security
Role: ACD/writer


“Norton Shopping Guarantee”
This was a tricky one. Our target was small business owners, convincing them it was worth joining the program (which they’d have to pay for). But the video could just as easily be viewed by customers as they filed a claim on the Norton Shopping Guarantee site.

So the video had to present the benefits of the program, without making it sound like biz owners who signed up had an unfair advantage over customers. Does it succeed? Take a fast look—and you decide.