Home Loan Assistance Site
Bank of America
Client: Bank of America
Role: Senior writer; Subject Matter Expert
“Let’s work together”
With an M.A. in Art History I never thought I’d become an expert in home loans, how disastrously they can go wrong, and how many alphabetical programs sprang up to set things straight.
At the height of the sub-prime crisis in 2010, BofA offered over 30 distinct loans to homeowners in various stages of default. My job was to remove stress, blame, and guilt—while using short blocks of information, concise differentiators, and clear next steps to help people find their best solution. (2-year project).