i deliver

  • Agency & in-house experience

  • Content strategy

  • A.I. bot scripts

  • Concept development

  • UX writing

  • Brand voice creation

  • Contractor supervision

  • Responsive design writing

  • Email, social media

  • SEO-oriented copy

  • Web casts & video scripts

  • Print, packaging


experience

Bolt Copy | Owner, Writer

San Francisco Bay Area 2002–Present

  • Freelance writing in the Bay area for agencies, in-house, and individuals; project definition, strategy, execution, UX enhancement

  • Wrote scripts and sample Q&A “chains” for an automated A.I. bot app in preparation for the under-cover start up making a pitch to angel investors

  • Established brand voice and summarized the goals of a small profit-for-global-good investment consulting company (for their site and new business development)

  • Same, for an independent real-estate agent preparing to target high net-worth clients

 

Cole Hardware | Marketing Specialist

San Francisco March–July 2018

  • For a local family-owned hardware store chain:

  • Re-wrote and re-targeted their loyalty program

  • Streamlined internal communications

  • Contributed to official HR guidelines on company policy

  • Created and lead an innovative customer outreach program

 

Mercury Marine | Ecommerce ACD/Copywriter

Greater Milwaukee Area November 2017–January 2018

  • Helped initiate a huge online project for Mercury (the Rolls Royce of outboard engines and boating gear)

  • Partnered with their Ecommerce Digital Marketing Lead; together the two of us defined the strategy and execution for putting 9,000 items up on Amazon—in one year

  • I created the templates, structure, and key Phrase Libraries; wrote initial 150 items for proof-of-concept to show Mercury’s upper management; polished customers' UX experience

  • In 3 months my boss and I successfully completed Phase 1; I left them with resources and guidelines as they continue the project with in-house personnel

 

Hornblower Cruises and Events | In-House Copywriter

San Francisco March–October 2016

  • As the sole in-house writer for Hornblower's HQ (they have 8 ports nationwide), responsible for everything from email and social media campaigns, blogs, print ads, brochures, product names, and more...on a relentless seasonal/holiday-based schedule

  • Audiences range from wide-eyed tourists to jaded corporate party planners; pin-point strategic writing, fast turn times, and a sense of humor are a must

 

Brainrider | Senior Content Developer at Facebook, via Brainrider

Menlo Park October–December 2015

  • Small to Midsize Business (SMB) campaign writer handling everything from landing pages, email blasts, and Facebook ads

  • Wrote 60-second video introducing Facebook’s new premium Blueprint Certification program (2 years in development); my script and proposed visuals approved by Facebook’s Head of Marketing (in NYC) after only 3 drafts

  • Ensured copy approval between Legal and chief stakeholders, with a B2B focus

 

Google | Content Strategist, Contract

San Francisco Bay Area July–August 2015

  • Copywriting and content strategy for Google Brand Studios

  • Part of an A.I. bot initiative to improve email solutions for customers with problems; new structure and content provided concise directions, actionable steps, and better follow-up

 

Sony Corporation | Senior Writer, Global Web

San Francisco, South Park Area May 2013–April 2015

  • Member of a 43-person team charged with a complete re-launch (in 2 years) of the Sony Consumer Electronics global site: look & feel, content organization, copy strategy

  • Turned yawn-inducing tech specs into mouth-watering product benefits

  • Product naming; tag-line creation for global use

  • Created personas and strategy docs

  • Mentored young writers

 

Organic, Inc. Advertising | Senior Copywriter

San Francisco July 2007–January 2012

  • Extensive content development for financial (Bank of America), technology (Intel), packaged goods (Kimberley-Clark), retail (Walmart.com), and more


  • Lead writer for Bank of America's mortgage business (in the midst of the mortgage crises)

  • 
Lead writer in Intel's expansion of consumer chip awareness (Core i5, Core i7)


  • Lead writer on the site enhancement for MoAD (Museum of the African Diaspora)


  • Participated in all aspects new business pitches (brainstorming, concept development)

 

Wells Fargo | Content Strategist/Copywriter

San Francisco 2006–2007

  • Content evaluation, repositioning, and writing for corporate site, espec. Education and Taxes

  • Helped establish and served as creative director for a mini internal ad agency charged with producing banner ads for the new home page; challenges included high volume (54 ads per quarter), tight deadlines, and liaising with 9 different business units

 

Walmart.com | Senior Merchandise Writer

San Francisco Bay Area 2003–2006

  • In 3 years helped the Electronics Department achieve over 400% growth, driving sales from $46 million to $189 million in August 2006

  • Spearheaded copy redesign; my new format adopted across major categories

  • Invented time-saving Phrase Library and spreadsheets to boost productivity by 30%

  • For results-based writing, used SiteCatalyst by Omniture to track online effectiveness of headlines, keywords, and copy

  • Establishment and maintenance of brand voice


selected awards

Nice to have great work recognized

Consumer Electronics Show (CES)
Las Vegas 2014
Of the hundreds of new products Sony releases every year, only 8–10 are presented from the podium at CES by Sony’s U.S. President and COO; I had written 4 of those.

David Ogilvy Awards
Gold: Financial Services 2010
The Morris Code – Bank of America

Creativity International Award
Silver: Best Consumer Website 2010
The Morris Code – Bank of America

AdMark ADDY Awards
4 Gold, 3 Silver, 1 Bronze (1998-2000)

Summit Creative Awards
3 Silver, 2 Bronze (1998-2001)


Education / background

 

Every good writer has a checkered past

M.A. Courtauld Institute of Art, London, England
B.A. Wesleyan University, Middletown CT

Strategic marketing and web writing courses
Stanford University, SF State, SF City College

Speak Spanish and French
Coordinated multi-language translations

Art teacher for middle school students (never again)

Cleveland Museum of Art, Cleveland OH
Professional museum exhibit designer for 5 years

Birdhouse entrepreneur


a little teaching

Always share what you’ve learned

Academy of Art University, SF
Digital copywriting course; guest lecturer

California College of the Arts/CCA, SF
Foundation course; guest lecturer for sculpture

Pecha Kucha San Francisco
Presenter on the topic of art and renewal