The Morris Code
Bank of America, Student
Agency: Organic, Inc.
Role: Senior copywriter
“The Morris Code—Revealed”
Bank of America wanted to help college students learn about personal finance without sounding good-goody, and present the BofA student checking services as a resource.
For this two-year campaign we create Morris, the wise upperclassman—the guy you wish you’d known around campus. He’s savvy, not smarmy, and will show you the ropes.
Creating Morris’s book was a team effort but I wrote the scripts for a number of sections; in particular Financial-Aid-Omatic (starting 1:14) and Identity Theft (2:25)
David Ogilvy Awards 2010 Gold: Financial Services The Morris Code – Bank of America
Creativity International Award 2010 Silver: Best Consumer Website The Morris Code – Bank of America
IAB Award (Interactive Advertising Bureau) 2010 Best Financial Site Morris on Campus – Bank of America
Midas Awards for Financial Services Communication 2009 Silver: Morris on Campus Best Copywriting, Best Website, Best Financial Planning
FWA (Favorite Website Awards) May 2009 Site of the Day The Morris Code – Bank of America
IAC Award (Internet Advertising Competition) Best Bank Website 2009 Morris on Campus – Bank of America
WebAward (Web Marketing Association) Best of Show 2009 Best Bank Website 2009 Morris on Campus – Bank of America